Jen, founder of Bright Finch Coaching
Who we are

Hi, I'm Jen.

I've lived a lot of lives: veteran, national security analyst, corporate leader, mom, and now coach. From the outside, it all looked solid. On the inside? I was running on empty and quietly wondering, is this really it?

Here's what I know for sure: burnout doesn't care how impressive your résumé is. Reinvention isn't about throwing everything away — it's about reconnecting with yourself so the life you're building actually feels like yours.

My coaching style is equal parts strategy, compassion, and a little bit of straight talk. I'll hold space for the hard stuff, but I'll also ask the questions that stop you mid-sentence and make you say, "damn, I hadn't thought of it that way." And if you need someone to gently (or not-so-gently) call you out when you're getting in your own way, I'm your person.

When I'm not coaching, I'm usually by the ocean, trying to figure out what kind of bird that is, or making a cup of tea. Growth doesn't always look graceful — sometimes it looks like a messy middle, a nervous laugh, or a do-over. And honestly? That's where the magic happens.

FIELD NOTE 02 — ON REINVENTION
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